ROI calculator

What a store costs to open, and what it returns.

Enter your premises, your footfall and your running costs. Nothing is stored and no email is asked for.

01Premises

Depth, front to back40 ftShopfront width20 ft

800: sq ft
40: gondolas
840: ft of shelf

7ft × 3ft bays, 7 slabs each.

02Location & footfall

Market or areaAddress

Footfall a day90Convert to a sale34%Average bill₹350Days open a month28

31 buying customers a day.

03Monthly operating costs

Rent₹40,000Staff₹25,000Power, internet, the rest₹12,000Shrinkage, damages, discounts10%

Capital required to open

Rounded to the nearest thousand. Electricals, civil work and lighting are excluded.

Interior & fixtures40 gondola bays, delivered and installed₹4,00,000

Opening stock₹22,000 a bay₹8,80,000

Working capital20% of the opening stock₹1,76,000

Total capital requiredExcluding electricals, civil work and lighting₹14,56,000

Opening stock per bay₹22,000Working capital20%

That stock carries ₹17.6 lakh on the shelf at 2×.

Projected monthly return

Takings31 × ₹350 × 28 days₹2,99,880

Cost of goods soldAt 2×− ₹1,49,940

Gross margin50% of takings₹1,49,940

Shrinkage, damages, discounts10% of the margin− ₹14,994

Operating costsRent, staff and the rest− ₹77,000

Net monthly surplusBefore tax and any borrowing₹57,946

Break-even customers

18 a day

At ₹350, to cover ₹77,000.

Payback period

26 months

₹14,56,000 ÷ ₹57,946 a month.

Included in the scope, at no charge

Valued at ₹1.8 lakh if bought separately.

Design & brand concept₹50,000FreeLogo, signage, shelf graphics and the printables.
2D + 3D interior drawings₹35,000FreeYour floor, drawn and rendered before anything is built.
Opening range, curated₹25,000FreeA product expert builds the first fill around your street.
Training videos & portal₹20,000FreeHow to run the counter, the stock and the reordering.
Account manager₹30,000FreeOne person who knows your shop, not a ticket queue.
POS software — 12 months₹24,000FreeEvery live bill, no per-terminal fee, from the day you open.

First 10 storesAll six are free for the first ten stores we open. After that they are quoted with the project.

Download the estimate

One page, on your figures. Nothing is stored.

Your name (optional)

This is an estimate, not a quotation. The real figures depend on the interior and the product mix you settle with our team once the project starts. Electricals, civil work and lighting are yours to arrange and are not costed here.

Talk to us

Bring these numbers to the call and we will go through them with you. What opening involves